Woak

The photographs for Woak furniture have been taken in collaboration with Peter Gregson, a design studio from Novi Sad, responsible for rebranding and artistic direction of the Woak campaign.

The freedom to come up with a non-obvious way to present recognizable and simple objects in an unfamiliar setting was a real challenge and quite an experience.
This approach led to a rather bold set of photographs, which I believe bring together the daring attitude, clarity and quality of Woak furniture collection. 

Finally, the photographs were used in print (in the official catalogue), on web (on the company’s website) and during various public displays, trade shows and furniture fairs, the imm Cologne being one of the most important among them.

Client: Woak
AD: Peter Gregson
Year: 2018