The campaign for the new Red Star football club jersey collection club represents a step forward within the domestic market, in terms of photography and the overall visual identity.
The jerseys for the 2023/2024 season were designed by Aleksandar Vasiljević and Stefan Dodić, who were also responsible for art direction of the whole campaign.
Despite its unconventionality, the campaign was rewarding in terms of photography.
Emilija Stanišić and I collaborated on this project and our first joint work was quite gratifying. The whole campaign was shot on film and the chosen places were inspired by Belgrade, which was also the starting point for the design of the jerseys.
We photographed three sets of jerseys: in recognizable red and white colors for home matches, and in blue and white combinations for away matches, while the third kit is inspired by motifs from an old Serbian flag.
In more than 120 locations throughout Belgrade, the campaign was displayed on billboards, outdoor advertising displays, and other commercial screens.
Client: FK Crvena Zvezda
Photographers: Nemanja Knežević, Emilija Stanišić
Photo assistant: Luka Milanović
ADD: Aleksandar Vasiljević, Stefan Dodić
Jersey design: Aleksandar Vasiljević, Stefan Dodić
Models: Olga Đuričić, Luka Gaćina, Dragoljub Kovačević, Andrija Matić, Ana Perišić