СД™ НК

Two enthusiasts and recreational basketball players from Belgrade started a brand concept called Спортско Друштво™.

They recognized me as a photographer whose professional and private thrills are often sports-related.

Our collaboration came naturally, as my personal archive is full of street basketball-related photos, some of which I chose for СД™. It was obvious that our aesthetics and values are aligned, since we firmly believe in the same ideology – the future champions are the ones who compete on decaying home courts, where perfect conditions have never been necessary for playing sports. Same goes for loving this game and its history, rooted in the rich basketball heritage of former Yugoslavia.

ADD: Ognjen Enakinski
Year: 2023